The book is divided into six major components:

• Definition of the core concepts of strategy, including market structure, business models, generic strategies, first-mover strategies, growth and integration strategies, and strategic alliances
• Discussion of the relationship between strategy and an organization s key stakeholders, values, mission, and vision
• Presentation of common tools and methods used to evaluate the external and internal environments, including SWOT analysis, value chain analysis, portfolio analysis, and financial analysis
• Explanation of how strategic, marketing, and business plans should be developed and executed to achieve an organization s mission and vision Examination of strategic change management, strategic leadership, and the impact of organizational structure on strategy
• Description of follow-up methods and tools for monitoring and evaluating strategic results, including goal setting, Gantt charts, balanced scorecards, and budgets