by Rajesh Bheda, Dharmendra Batra

Integration of Fashion Value Chain: Destination India discusses the integrated role of design, designer brand and collaboration strategy in fashion values chain. Different authors provide insights on the contribution and influence of design in manufacturing processes, the role of Inter-Organization Information System in closed and open networks, the strategy for launching designer brand and logical steps for managing associative supply chain. The book also argues against increasing dominance of time and cost factor towards standardization of global supply chain and urges to promote unique and diversified cultural value by thinking local and acting global.The book, rich with concepts, principles, strategies and case studies, is a valuable resource for practicing managers and researchers.