Description

by Avantina Sharma

Food Product Development provides an in-depth analysis of the various aspects of food product development process from conceptualisation to reality. It covers the progression from the idea generation to production phase. It examines the four core elements of product development:

1. Business strategy directing product development

2. various steps in the product development process

3. knowledge required to finance the process

4. keeping the businesses running and expanding and the need for keeping the product development focused on the consumers’ needs and aspirations.