No one goes into healthcare with the intention of hurting people, or wanting to come off as callous, cold, or unfeeling. Fortunately, most people working in healthcare understand that kindness and compassion are key, even foundational to success in the care they provide to patients and families. And yet, all too often, there are instances when contact with healthcare is tainted by experiences ranging from vaguely annoying or abrasive to outright emotionally assaultive. Patients may confront experiences that chip away at their sense of pride and personhood; this can be as subtle as being kept waiting for an appointment, as insidious as being required to wear a plastic hospital bracelet that tracks them according to an institutional number or code, as jarring as being referred to as an aberrant body part - the proverbial "GI bleed in room two" or "breast tumor in room three."